PARIS — Galeries Lafayette at the moment inaugurates (Re)Retailer, a brand new house devoted to round style, deepening its thrust into sustainability and the round financial system initiated with the launch of the Go for Good label three years in the past.
It comes as a part of an ongoing rethink of the division retailer’s providing, initiated with the arrival of Marianne Romestain as shopping for and merchandising director for Galeries Lafayette and BHV Marais.
Extra from WWD
“After the whole lot that was written concerning the finish of the division retailer mannequin, [the reopening after pandemic-related closures] confirmed that folks have been comfortable to see us once more. So we’re happy to kick off the yr with an entire renewal of our provide and our areas, for a reworked buyer expertise that has been designed to align with the trifecta of what purchasers need proper now: merchandise, providers and pleasure,” Romestain instructed WWD in an interview forward of the launch.
On the coronary heart of this technique was the overhaul of the shop’s second, third and fourth flooring, happening throughout the wider framework of the bold “Projet Lumière” renovation challenge scheduled to run till 2024, which included the restoration of its famed century-old stained glass cupola, finalized earlier this yr.
The trend-led second flooring has been centered across the new multibrand idea La Créative Galerie, which is able to showcase a rotating number of buzzy manufacturers like Nanushka, Rejina Pyo or Denmark’s Stine Goya. Some 30 labels are featured on this house, starting from mainstays Maje and Zadig & Voltaire to Proenza Schouler’s White Label line and French manufacturers Dawei and Valentine Gauthier.
The third flooring is residence to labels Romestain described as “useful modern,” similar to Joseph or Principle; a number of digital native vertical “Instabrands” similar to Navy Paris, Not Your Woman or Fairly Wire, all making their debut in bodily retail, and the (Re)Retailer round style house, which options 10 curated corners.
“It’s not nearly having secondhand, it’s about providing totally different visions and approaches of pre-loved and secondhand,” she stated, noting the choice goes from luxurious leather-based items to drugstore objects for residence and private care.
Among the many retailers current are Monogram, a 10-year-old luxurious consignment retailer positioned in Paris’ prosperous eighth arrondissement; 1970s-obsessed clothes and ornament specialist Relique, and CrushOn, a three-year-old digital market devoted to classic that may even maintain pop-up shops in numerous Galeries Lafayette models all through France.
The ultimate house to bow this month is the newly renovated footwear division, which has moved from its former basement residence to the shop’s fourth flooring.
Spanning some 43,000 sq. ft, it’s the largest shoe division in Europe, and its 200-strong model choice — starting from sneakers by Axel Arigato to stilettos from Christian Louboutin — is the most important on this planet, in line with Romestain.
All through these revamped areas, providers take pleasure of place. Take the footwear house, which now gives a sneaker refurbishment service by sustainable label Veja, open to any model.
Within the (Re)Retailer house, there are a number of methods to modify up types, both by consigning objects by means of one of many collaborating resellers, or by giving them to the division retailer’s assortment nook, which is able to flip clothes, but additionally undesirable fragrance bottles and make-up packaging, into Galeries Lafayette loyalty factors.
“The overarching thought is that the shop will more and more grow to be an area for providers that transcend what we promote ourselves,” stated Alexandre Liot, director of Galeries Lafayette Paris Haussmann.
The rollout can be accompanied by a communication marketing campaign developed by promoting company DDB across the slogan “Le Grand Magasin de Tous” (or “The Division Retailer for Everybody”), taking part in on an earlier motto that was “Le Grand Magasin de Tout” (or “The Division Retailer for The whole lot”). It was shot by Swiss photographer Lei Wei Swee and filmmaker Jason Yan Francis, who has labored for manufacturers like Dior males’s put on.
These adjustments come at a vital time for the division retailer, which has been buffeted by months of pandemic-related closures and the drop in overseas tourism, preceded by social unrest in France. Native competitors simply bought a bit of extra heated, with the reopening of luxurious conglomerate LVMH Moët Hennessy Louis Vuitton’s La Samaritaine retailer.
“Clearly there have been solely two choices: take it mendacity down or do one thing about it,” Liot stated.
“It has been a long time since we modified this a lot, this quick,” added Romestain, who highlighted that whereas Galeries Lafayette has established a lead on its opponents on the company entrance, significantly in its relationship with manufacturers, shoppers who took half in a nationwide session final yr continued to put circularity, packaging and recycling on the high of their preoccupations.
“Professionals acknowledge [our lead in circularity and sustainability issues], however there’s nonetheless a [need to educate] the broader public who’s partially conscious. Shifting the cursor on deeper points with out lecturing is why we needed to behave [on the principles behind Go for Good], not simply talk about them,” stated Guillaume Gellusseau, director of selling and communication for the division retailer.
Final month, Galeries Lafayette unveiled a plan to promote a further 11 retailer to franchising companions as a part of a method aimed toward refocusing investments and efforts on the principle flagships, omnichannel technique and worldwide enlargement.
FOR MORE, SEE: